Select Page

Catalina Reports Market Research Blog & Articles

Surviving The Recovery of 2021

You survived the COVID-19 pandemic recession if you are reading this blog.  However, now you must work as hard to manage the recovery.  You may be experiencing double-digit growth compared to 2020 and you may even be outpacing 2019 sales levels, however, you must have a strategy to survive the sharp increases in material,...

read more

COVID-19 Distribution Channel Winners And Losers

Catalina just completed the annual Floor Coverings Distribution Channel Report.  Our in-depth analysis indicates the installed value of flooring spending could decline by 3.9% during 2020.  Flooring spending is expected to outperform the gains in the U.S. economy since the housing market is rebounding at double-digit...

read more

Cabinet And Countertop Sales See A Second Half Rebound

U.S. cabinet and countertop sales are expected to see a rebound after the coronavirus shelter-in-place orders caused sales to plummet.  Sales will benefit from low-interest rates and pent-up demand.  Housing sales and homeowner remodeling projects are already being stimulated by changing lifestyles.  Consumers are looking...

read more

Catalina Research Announces A Redesigned Website

Catalina Research announces the release of our new and redesigned website. The new website was designed to make it easier to find your market of interest, and allows you to purchase just the data and information you need for your market research project.  The Catalina Reports are offered in eleven categories for floor...

read more

Flooring Sales And The Coronavirus

At Surfaces 2020, I noticed the vendors were cautious while the attendees were optimistic.  Our March issue of the Floor Coverings Quarterly Update has pointed to a reason why.  Manufacturer floor coverings sales were weak throughout 2019 due to the housing recession from mid-2018 to mid-2019 as the Federal Reserve raised...

read more