Catalina Reports Market Research Blog & Articles

Floor covering demand is highly correlated with interest rate cycles. The big news in the flooring industry is that any interest rate decline stimulates flooring sales to households, businesses, builders, and transportation equipment manufacturers. Interest rate movements affect housing demand, non-residential building...

You survived the COVID-19 pandemic recession if you are reading this blog.  However, now you must work as hard to manage the recovery.  You may be experiencing double-digit growth compared to 2020 and you may even be outpacing 2019 sales levels, however, you must have a strategy to survive the sharp increases in material,...

Now that you survived the 2020 pandemic-induced recession and the uncertainties of the lockdowns and stay in-place-orders, you must plan to take advantage of the upturn in floor coverings sales in 2021.  Just like real estate (location, location, location) you must concentrate on one variable: housing, housing, housing. ...

Catalina has released a new annual report to track floor coverings sales and distribution channels by region and state since all final floor coverings sales and installation revenues are driven by local economic factors.  Catalina analyses personal income, residential building permits, and nonresidential construction...

Catalina just completed the annual Floor Coverings Distribution Channel Report.  Our in-depth analysis indicates the installed value of flooring spending could decline by 3.9% during 2020.  Flooring spending is expected to outperform the gains in the U.S. economy since the housing market is rebounding at double-digit...

The old adage was location, location, location to reach the consumer.  Now it is logistics, logistics, logistics.  Competitors with the best e-commerce strategy will be the winners whether they sell food, flowers, or flooring.  Flooring manufacturers, distributors, and retailers are adding e-commerce capabilities on their...

U.S. cabinet and countertop sales are expected to see a rebound after the coronavirus shelter-in-place orders caused sales to plummet.  Sales will benefit from low-interest rates and pent-up demand.  Housing sales and homeowner remodeling projects are already being stimulated by changing lifestyles.  Consumers are looking...

Catalina Research announces the release of our new and redesigned website. The new website was designed to make it easier to find your market of interest, and allows you to purchase just the data and information you need for your market research project.  The Catalina Reports are offered in eleven categories for floor...

At Surfaces 2020, I noticed the vendors were cautious while the attendees were optimistic.  Our March issue of the Floor Coverings Quarterly Update has pointed to a reason why.  Manufacturer floor coverings sales were weak throughout 2019 due to the housing recession from mid-2018 to mid-2019 as the Federal Reserve raised...