LVT & Other Resilient Flooring

EXECUTIVE SUMMARY CONTENTS

Executive Summary And Outlook

Market Size And Share Of U.S. Floor Coverings Market
LVT And Other Resilient Flooring Market Trends
Rigid Core LVT Technologies Driving Demand
Rigid Core Versus Flexible LVT Sales
WPC Versus SPC Rigid Core Sales
Source Of Supply And Domestic Production Capacity
End-Use Markets And Distribution Channels
U.S. Resilient Flooring Plant Profitability
U.S. Competitive Environment
Market Outlook

LVT And Other Resilient Flooring Market Trends (Section 1)

LVT Sales Trends And Share Of U.S. Floor Coverings Market
Rigid Core Versus Flexible LVT Sales
LVT Technologies Driving Demand
Vinyl Sheet And Other Resilient Flooring Trends

U.S. Shipments And Imports (Sections 2 And 3)

U.S. Shipment Trends
Import Shipments And Penetration Levels
U.S. Versus Foreign-Made Flooring Price Comparison

Source Of Supply By Country (Section 4)

Source Of Supply By Major Country
Tariff Situation
Vinyl Tile Source Of Supply
Vinyl Sheet Source Of Supply
Other Resilient Flooring Source Of Supply

End-Use Markets And Factors Driving Demand (Sections 5 And 7)

End-Use Market Trends
Residential Replacement Market
Builder Market
Manufactured Housing Market
Commercial Markets
Residential Versus Commercial LVT Sales

Retail Distribution Channels (Section 6)

Resilient Flooring Retail Sales Trends
Retail Sales Channels

Industry Profitability And The Competitive Environment (Section 8)

Resilient Flooring Plant Cost Structure And Profitability
Resilient Flooring Competitive Environment and Leaders
LVT Competitive Environment
New Features Introduced to Offer Competitor Edge
Plant Investments and LVT Production Capacity Expansion

World Markets (Section 9)

World Resilient Flooring Market Trends
World LVT Market Trends And Share Of Global Sales
Leading Supplying Countries
Leading World Manufacturers
Asian Company LVT Capacity Investments

U.S. Export Shipments (Section 10)

Luxury Vinyl Tile Definitions And Characteristics (Appendix A)

Unilin Technologies And Välinge Licenses (Appendix B)

Scope And Methodology 

SECTION TABLES AND DATA ANALYSIS

Section 1: U.S. LVT and Other Resilient Flooring Market Trends, 1997-2027

Table 1-1: Total U.S. Dollar and Square Foot Resilient Flooring Sales
Table 1-2: Value of U.S. Resilient Flooring Sales by Product
Table 1-3: Percent Total U.S. Resilient Flooring Dollar Sales by Product
Table 1-4: U.S. Square Foot Resilient Flooring Sales by Product
Table 1-5: Percent Total U.S. Resilient Flooring Square Foot Sales by Product
Table 1-6: Average Value Per Square Foot of Resilient Flooring Sold by Product
Table 1-7: Resilient Floorings’ Share of Dollar Floor Coverings Sales by Product
Table 1-8: Resilient Floorings’ Share of Square Foot Floor Coverings Sales by Product
Table 1-9: U.S. LVT Sales by Product Type

Section 2: U.S. Resilient Flooring Shipments, 1997-2022                                        

Table 2-1: Total U.S. Resilient Flooring Factory Shipments
Table 2-2: Value of U.S. Resilient Flooring Shipments by Product
Table 2-3: Percent Dollar Resilient Flooring Shipments by Product
Table 2-4: Square Foot Resilient Flooring Shipments by Product
Table 2-5: Percent Square Foot Resilient Flooring Shipments by Product
Table 2-6: Average Value Per Square Foot Shipped by Product

Section 3: U.S. Resilient Flooring Imports, 1997-2022                                             

Table 3-1: Total Resilient Flooring Imports
Table 3-2: Imports’ Share of U.S. Resilient Flooring Sales
Table 3-3: Value of Resilient Flooring Imports by Product
Table 3-4: Imports’ Share of U.S. Dollar Sales by Product
Table 3-5: Square Foot Resilient Flooring Imports by Product
Table 3-6: Imports’ Share of U.S. Square Foot Sales by Product
Table 3-7: Average Value Per Square Foot Imported by Product

Section 4: U.S. LVT and Other Resilient Flooring Supply by Country, 1997-2022            

Table 4-1: U.S. Resilient Flooring Supply by Country
Table 4-2: Share of Total U.S. Resilient Flooring Supply by Country
Table 4-3: Source of Supply by Country for LVT and Other Vinyl Tile
Table 4-4: Source of Supply by Country for Vinyl Sheet
Table 4-5: Source of Supply Country for Other Resilient Flooring
Table 4-6: Cork Flooring Imports by Major Country of Origin
Table 4-7: Tariff Rates by Product by Country

Section 5: U.S. LVT and Other Resilient Flooring Sales by End-Use Market, 1997-2022    

Table 5-1: Dollar Resilient Flooring Purchases by End-Use Market
Table 5-2: Percent Total Resilient Flooring Purchases by End-Use Market
Table 5-3: Resilient Flooring Share of Total Residential and Nonresidential Flooring Markets
Table 5-4: U.S. Resilient Flooring Square Foot Sales by Market
Table 5-5: Average Value Per Square Foot of Resilient Flooring by Market
Table 5-6: Resilient Flooring Purchases Per New Housing Unit
Table 5-7: LVT Purchases by Residential Markets
Table 5-8: LVT Purchases for Builder and Residential Replacement Markets
Table 5-9: LVT Purchases by Commercial Markets
Table 5-10:  Resilient Flooring Square Foot Sales by Product by Market
Table 5-11: Percent Square Foot Sales by Product by Market

Section 6: U.S. LVT and Other Resilient Flooring Distribution Channels, 1997-2022

Table 6-1: U.S. Resilient Flooring Retail Sales
Table 6-2: U.S. Resilient Floor Covering Retail Sales by Channel
Table 6-3: Percent Total Resilient Flooring Sales by Channel
Table 6-4: Resilient Flooring Percent Total Channel Floor Coverings Sales
Table 6-5: Sales Trends for Floor and Decor and Lumber Liquidators

Section 7: Factors Driving Demand, 1997-2022                                      

Table 7-1: U.S. Building Construction Spending
Table 7-2: U.S. Housing Construction Trends
Table 7-3: Square Feet of New U.S. Housing Constructed
Table 7-4: Percent Total New U.S. Single-Family Houses Sold by Sales Price
Table 7-5: U.S. Existing Home Sales
Table 7-6: Other Factors Driving Residential Demand
Table 7-7: U.S. Nonresidential Building Construction Spending by Building Type

Section 8: U.S. Industry Profitability and Competitive Environment, 1997-2022      

Table 8-1: Number and Revenues of U.S. Resilient Flooring Plants
Table 8-2: U.S. Resilient Flooring Plant Operating Ratios and Profit Margins
Table 8-3: Producer Price Trends For Plastic Resin
Table 8-4: U.S. Resilient Flooring Plant Capital Spending
Table 8-5: Share of U.S. Resilient Flooring Supply for the Top Suppliers
Table 8-6: Share of U.S. Luxury Vinyl Tile Supply for the Top Suppliers
Table 8-7: Armstrong Resilient Flooring Sales and Profit Margins

Section 9: World Resilient Flooring Market, 2007-2021                                              

Table 9-1: World Resilient Flooring Sales
Table 9-2: U.S. Share of World Resilient Flooring Sales
Table 9-3: World Luxury Vinyl Tile Sales
Table 9-4: U.S. Share of World Luxury Vinyl Tile Sales
Table 9-5: World Plastic Floor Coverings Exports and Top Countries of Origin
Table 9-6: Chinese Plastic Floor Coverings Exports and Top Countries of Destination
Table 9-7: South Korean Plastic Floor Coverings Exports and Top Countries of Destination
Table 9-8: Belgium Plastic Floor Coverings Exports and Top Countries of Destination
Table 9-9: Share of World Resilient Flooring Sales for Top Manufacturers

Section 10: U.S. Resilient Floor Covering Exports, 1997-2022                            

Table 10-1: U.S. Resilient Flooring Exports
Table 10-2: Export’s Share of U.S. Shipments
Table 10-3: Value of Export Shipments by Product
Table 10-4: Export’s Share of U.S. Dollar Shipments by Product
Table 10-5: Square Foot Export Shipments by Product
Table 10-6: Export’s Share of U.S. Square Foot Shipments by Product
Table 10-7: Average Value Per Square Foot Exported by Product
Table 10-8: Value of Total Resilient Flooring Exports For The Top Countries of Destination

ABSTRACT FOR THE CATALINA REPORT ON LUXURY VINYL TILE AND OTHER RESILIENT FLOORING

SUMMARY OF MAJOR FINDINGS

U.S. LVT and other resilient flooring sales continue to make inroads in the domestic floor coverings market, increasing some 20.0% annually. During 2022, sales are increasing at even sharper rates as price increases strengthen. LVT and other resilient flooring sales could increase by 25.5% in dollars this year, and could account for 30.7% of total U.S. floor coverings sales.  This is up from only a 16.4% share in 2017.  LVT products have driven this growth.  LVT has taken share from other hard surface floorings as buyers searched for waterproof flooring materials.  Inroads reflect the significant shift to rigid-core technologies such as waterproof polymer core (WPC) and solid polymer core (SPC) floorings.  SPC led gains over the past few years as manufacturers sharply increased investments in this technology.  Chinese manufacturers dominate this market since they made aggressive investments in SPC capacity.  Currently, sourcing from Vietnam and other Asian countries are increasing sharply.  U.S. manufacturers have attempted to take by sharply increasing domestic LVT production capacity. However, foreign-sourced products continue to take share due to their price advantage. These and other findings were uncovered in this in-depth analysis of the U.S. and global market for LVT and other resilient flooring.

LVT AND OTHER RESILIENT FLOORING SALES TRENDS

Catalina Research has uncovered these trends in our in-depth analysis of the U.S. and global LVT and other resilient flooring market.  U.S. shipments, exports, imports, and price trends are evaluated for luxury vinyl tile (LVT), VCT and other vinyl tile, vinyl sheet products, and other flooring materials.  Data is provided on a dollar and unit basis.  Catalina also reviewed product innovations and estimated sales of rigid-core versus flexible LVT, and WPC versus SPC flooring products.  Import data analyzes shipments of foreign-sourced products by major country of origin and their share of the U.S. market.  Export data analyzes foreign sales by major country of destination.  Catalina also investigated global demand.

END-USE MARKET PURCHASES AND DISTRIBUTION

The report’s end-use market analysis provides executives with the growing sales opportunities in residential, non-residential, and transportation equipment markets.  Residential markets are further divided into new construction, residential remodeling, and manufactured housing markets.  Non-residential markets are segmented into new construction and commercial contract purchasers.  Catalina used these data trends to calculate LVT and other resilient flooring’s share of total residential and non-residential flooring markets.  Residential and non-residential sales are further segmented by product type.  Retail sales are provided by channel, and for two leading hard surface flooring chains.

FACTORS AFFECTING DEMAND

End-use market trends are correlated with U.S. housing demand, non-residential construction spending, mortgage interest rates, and other housing and economic indicators to uncover the factors affecting demand, and provide insights into the direction of domestic demand during 2022 and beyond.

PROFIT MARGINS AND THE COMPETITIVE ENVIRONMENT

In addition, Catalina Research examined the cost structure and profitability of U.S. resilient flooring plants.  Data trends are compiled for material, labor, and capital inputs.  As part of this analysis, Catalina included recent U.S. manufacturer and marketer developments, and compiled company LVT and other resilient flooring sales.  Catalina used this information to calculate global and U. S. market shares of the leading competitors.  Catalina tracked leader’s product lines, manufacturing and distribution, capital investments, acquisitions, and new products.  Executives are urged to review the growth- and profit-oriented strategies of leading worldwide LVT and other resilient flooring manufacturers and compare their company’s own performance to the industry averages.

WORLD LVT AND OTHER RESILIENT FLOORING MARKET

The global LVT and other resilient flooring market is investigated as well.  As part of this analysis, plastic flooring exports by country are tracked.  The report includes Chinese-, Korean-, and Belgium-made plastic flooring exports by major country of destination.  Global market shares are calculated for 8 leading manufacturers.