Floor Coverings Industry Trends

EXECUTIVE SUMMARY CONTENTS

EXECUTIVE SUMMARY AND OUTLOOK
Floor Coverings Market Trends
Market Product Mix
Source of Supply
End-Use Markets
Competitive Environment
Outlook

U.S. FLOOR COVERINGS MARKET TRENDS BY SECTOR (Section 1)
Carpet and Area Rugs
Wood Flooring
Ceramic and Stone Tile
Luxury Vinyl Tile
Vinyl Sheet and Other Resilient Flooring
Laminate Flooring

U.S. SOURCE OF SUPPLY BY SECTOR (Sections 2 to 4)
Carpet and Area Rugs
Wood Flooring
Ceramic Tile
Luxury Vinyl Tile
Vinyl Sheet and Other Resilient Flooring
Laminate Flooring

U.S. END-USE MARKETS BY SECTOR (Sections 5 TO 8)
Carpet and Area Rugs
Wood Flooring
Ceramic and Stone Tile
Resilient Flooring
Laminate Flooring

U.S. COMPETITIVE ENVIRONMENT AND MANUFACTURER PROFITABILITY BY SECTOR (Section 9)
Carpet and Area Rugs
Wood Flooring
Ceramic Tile
Resilient Flooring
Laminate Flooring

U.S. FLOOR COVERINGS EXPORT TRENDS (Section 10)
SCOPE AND METHODOLOGY

SECTION TABLES AND DATA ANALYSIS

Section 1: U.S. Floor Coverings Industry and Product Trends, 1997-2029
Table 1-1: Total U.S. Dollar and Square Foot Floor Coverings Sales
Table 1-2: U.S Floor Coverings Dollar Sales by Product
Table 1-3: Percent Total U.S. Floor Coverings Dollar Sales by Product
Table 1-4: U.S. Floor Coverings Square Foot Sales by Product
Table 1-5: Percent Total U.S. Floor Coverings Square Foot Sales by Product
Table 1-6: Average Value Per Square Foot of U.S. Floor Coverings by Product
Table 1-7: U.S. LVT Sales by Product Type

Section 2: U.S. Floor Coverings Factory Shipments, 1997-2024
Table 2-1: Total U.S. Floor Coverings Factory Shipments
Table 2-2: U.S. Floor Coverings Dollar Factory Shipments by Product
Table 2-3: U.S. Floor Coverings Square Foot Factory Shipments by Product
Table 2-4: Average Value Per Square Foot of Floor Coverings Shipped From a U.S. Plant by Product
Table 2-5: U.S. Carpet and Rug Production Index

Section 3: U.S. Floor Coverings Imports, 1997-2024
Table 3-1: Total U.S. Floor Coverings Imports
Table 3-2: Imports’ Share of U.S. Floor Coverings Sales
Table 3-3: U.S. Floor Coverings Dollar Imports by Product
Table 3-4: U.S. Floor Coverings Square Foot Imports by Product
Table 3-5: Average Value Per Square Foot Imported by Product
Table 3-6: Imports’ Share of Dollar U.S. Floor Coverings Sales by Product
Table 3-7: Imports’ Share of Square Foot U.S. Floor Coverings Sales by Product
Table 3-8: Tariff Charges’ Share of Total Dollar Imports by Flooring Product
Table 3-9: U.S. Floor Coverings Dollar Supply by Major Country of Origin

Section 4: U.S. Source of Supply in Dollars and Square Feet by Product, 1997-2024
Table 4-1: Carpet and Area Rugs
Table 4-2: Solid Wood Flooring
Table 4-3: Engineered Wood Flooring
Table 4-4: Ceramic Tile
Table 4-5: LVT and Other Vinyl Tile
Table 4-6: Vinyl Sheet
Table 4-7: Other Resilient Flooring
Table 4-8: Laminate Flooring

Section 5: U.S. Floor Coverings End-Use Market Purchases, 1997-2024
Table 5-1: Dollar Floor Coverings Purchases by End-Use Market
Table 5-2: End-Use Market Purchases Percent Total U.S. Floor Coverings Sales
Table 5-3: Carpet and Area Rug Purchases by End-Use Market and Percent Total
Table 5-4: Wood Flooring Purchases by End-Use Market and Percent Total
Table 5-5: Ceramic Floor and Wall Tile Purchases by End-Use Market and Percent Total
Table 5-6: Resilient Flooring Purchases by End-Use Market and Percent Total
Table 5-7: Laminate Flooring Purchases by End-Use Market and Percent Total
Table 5-8: Stone Floor and Wall Tile Purchases by End-Use Market and Percent Total
Table 5-9: U.S. Spending on Residential and Nonresidential Building Construction

Section 6: U.S. Residential Replacement Market Analysis and by Flooring Type, 1997-2024
Table 6-1: Residential Floor Coverings Replacement Purchases and Share of Residential Improvement Construction Spending
Table 6-2: Residential Replacement Floor Coverings Dollar Purchases by Flooring Type
Table 6-3: Percent Total Residential Replacement Floor Coverings Dollar Purchases by Flooring Type
Table 6-4: Residential Purchases of Wall-to-Wall Carpet and Area Rugs
Table 6-5: Residential LVT Purchase Analysis
Table 6-6: Percent Total Residential Floor Coverings Spending For BIY/DIY Purchases Versus Contractor Purchases by Flooring Type
Table 6-7: U.S. Existing Home Sales
Table 6-8: Factors Affecting U.S. Housing Demand and Remodeling Projects

Section 7: U.S. Builder Market Analysis and by Flooring Type, 1997-2024
Table 7-1: Builder Floor Coverings Replacement Purchases and Share of New Residential Construction Spending
Table 7-2: Contractor-Built Housing Floor Coverings Dollar Purchases by Flooring Type
Table 7-3: Percent Total Contractor-Built Housing Floor Coverings Dollar Purchases by Flooring Type
Table 7-4: Factory-Built Housing Floor Coverings Dollar Purchases by Flooring Type
Table 7-5: Percent Total Factory-Built Housing Floor Coverings Dollar Purchases by Flooring Type
Table 7-6: Floor Coverings Purchases Per New Housing Unit
Table 7-7: Average Flooring Purchases Per New Housing Unit by Flooring Type
Table 7-8: U.S. Housing Construction Trends
Table 7-9: Square Feet of New U.S. Housing Completed
Table 7-10: Percent Total New U.S. Single-Family Houses Sold by Sales Price

Section 8: U.S. Commercial Market Analysis and by Flooring Type, 1997-2024
Table 8-1: Commercial Floor Coverings Purchases and Share of Non-Residential Construction Spending
Table 8-2: Percent Total Commercial Floor Coverings Purchases by Type of Buyer
Table 8-3: Commercial Floor Coverings Dollar Purchases by Flooring Type
Table 8-4: Percent Total Commercial Floor Coverings Dollar Purchases by Flooring Type
Table 8-5: U.S. Commercial Carpet and Carpet Tile Market
Table 8-6: U.S. Commercial LVT Market
Table 8-7: Percent Total New Non-Residential Contractor Floor Coverings Dollar by Flooring Type
Table 8-8: Percent Total Commercial Contract Floor Coverings Dollar Purchases by Flooring Type
Table 8-9: U.S. Non-Residential Building Construction Spending by Type of Building
Table 8-10: Transportation Equipment Manufacturer Floor Coverings Dollar Purchases by Flooring Type
Table 8-11: Percent Total Transportation Equipment Manufacturers Floor Coverings Dollar Purchases by Flooring Type
Table 8-12: Transportation Equipment Production Trends

Section 9: Industry and Company Profitability and Market Shares, 1997-2024
Table 9-1: U.S. Floor Coverings Plant Profitability by Product
Table 9-2: Producer Price Trends for Major Material Inputs
Table 9-3: U.S. Capital Spending by Product
Table 9-4: Share of U.S. Floor Coverings Supply for the Top Six Competitors
Table 9-5: Share of U.S. Soft Surface Supply for the Top Seven Competitors
Table 9-6: Share of U.S. Hard Surface Supply for the Top Six Competitors
Table 9-7: Top Five Competitors by Hard Surface Product
Table 9-8: Company Sales Trends
Table 9-9: Operating Income Percent Sales by Company

Section 10: Total U.S. Exports Shipments, 1997-2024
Table 10-1: U.S. Carpet and Rug Exports and Share of Domestic Shipments
Table 10-2: Carpet and Rug Exports for the Top Countries of Destination
Table 10-3: U.S. Ceramic Tile Exports and Share of Domestic Shipments
Table 10-4: Ceramic Tile Exports for the Top Countries of Destination
Table 10-5: U.S. Solid Wood Flooring Exports and Share of Domestic Shipments
Table 10-6: U.S. Engineered Wood Flooring Exports and Share of Domestic Shipments
Table 10-7: Wood Flooring Exports for the Top Countries of Destination
Table 10-8: U.S. Vinyl Tile Exports and Share of Domestic Shipments
Table 10-9: Vinyl Tile Exports for the Top Countries of Destination
Table 10-10: U.S. Vinyl Sheet Exports and Share of Domestic Shipments
Table 10-11: Vinyl Sheet Exports for the Top Countries of Destination
Table 10-12: U.S. Other Resilient Flooring Exports and Share of Domestic Shipments
Table 10-13: Other Resilient Flooring Exports for the Top Countries of Destination

ABSTRACT FOR THE CATALINA REPORT ON THE FLOOR COVERINGS INDUSTRY TRENDS AND END-USE MARKETS

SUMMARY OF MAJOR FINDINGS
The 2024 edition of the Catalina Report on Floor Coverings Industry Trends and End-Use Markets includes all e data in our flooring manufacturer database. The report provides sales trends for all flooring products including wall-to-wall carpet, carpet tile, and area rugs; solid and engineered wood flooring; ceramic and stone tile; LVT by product, vinyl sheet, and other resilient flooring and laminae flooring. Now you can receive all floor covering manufacturer sales, source of supply, end-use markets, profitability and company market shares, and foreign sales opportunities.

The U.S. floor covering market experienced its second consecutive sales decline during 2024 due to continued weakness in housing demand. The soft housing market persisted over the past year since mortgage rates remained at relatively high levels. The weakest sector has been the residential replacement market, which was hurt by double-digit declines in existing home sales, the primary driver of consumer floor coverings purchases. A 2025 rebound will depend on a mortgage rate drop to match the Federal Reserve interest rate cuts in the fourth quarter of 2024. So far that has not happened. Demand could also receive a boost from Trump administration policies that could stimulate the economy. If these positive factors develop, floor covering manufacturers and marketers can take advantage of pent-up housing demand built up over the past decade. Under current market conditions, however, floor coverings sales could grow by only the low single digits in 2025, and below average growth over the next five years. The sharpest growth over the next five years is expected to be LVT, ceramic tile, and wood flooring.

FLOORING SECTOR SALES AND SOURCE OF SUPPLY
Catalina Research uncovered these findings in our in-depth report on U.S. floor coverings industry trends and an analysis of end-use markets. U.S. shipments, exports, imports, and price trends are evaluated for wall-to-wall carpet, carpet tile, and area rugs; solid and engineered wood flooring; ceramic and stone tile; LVT by product, other vinyl tile, vinyl sheet, other resilient flooring; and laminate flooring. Data is in dollars and square feet. Import sales are tracked by product by major country of origin. Our analysis uncovers the inroads made by manufacturers and marketers located in Vietnam, India and other foreign-based manufacturers. Tariff charges are also investigated.

PROFIT MARGINS AND THE COMPETITIVE ENVIRONMENT
In addition, Catalina Research investigated profit margins of U.S. floor coverings plants. As part of this analysis, Catalina Research compiled company sales and profit margins, and calculated company market shares. Market shares were also calculated for the soft and for each hard surface flooring sector.

END-USE MARKET ANALYSIS
Catalina investigates the industry’s end-use markets in three separate sections: Residential Replacement Sales, Builder and Manufactured Home Producer Purchases, and Commercial and Transportation Equipment Markets. Each section evaluates end-use market sales trends, purchases by flooring type, share of total flooring sales, and floor coverings share of inputs for each end-use market. For example, Catalina examines flooring material’s share of total builder spending and the average value per square foot of flooring purchased. Existing home sales and household income are analyzed to evaluate the drivers of residential replacement demand. A similar analysis was conducted for the builder and manufactured home markets. In this section, Catalina analyzed new home completions, total square footage built, housing starts and permits to uncover opportunities in this market. For commercial markets, Catalina tracked flooring purchases for new construction and remodeling projects. Construction spending by type of building was analyzed as part of this process.

U.S FLOOR COVERINGS EXPORT SHIPMENTS
A separate section analyses U.S. export shipments. Catalina calculated the importance of export shipments by flooring sector and by major country of destination.

Date published: October 2024  Price: $5,995.00
Contents: 46 pages of summaries (.pdf), 87 tables (.xlsx)

To order or receive more information about this report, contact our Sales Department @ (561) 988-0853 or e-mail sales@CatalinaReports.com.