Ceramic and Stone Tile

EXECUTIVE SUMMARY CONTENTS

Executive Summary and Outlook

Market Size and Growth
Source of Supply
End-Use Markets
Retail Distribution Channels
Outlook

U.S. Ceramic and Stone Tile Market Trends (Section 1)

Sales Trends and Share of U.S. Floor Coverings Market
Floor versus Wall Tiles
Porcelain versus Ceramic Tile
Digitally-Printed Designs
Large Format Tile Panels

U.S. Source of Supply (Section 2)

Ceramic Tile Sourcing by Country of Origin
U.S. Ceramic Tile Imports
U.S. Ceramic Tile Shipments
Stone Tile Sourcing

Ceramic and Stone Tile End-Use Markets (Sections 3 and 6)

End-Use Market Trends
Builder Market Trends
Commercial Market Trends
Residential Replacement Market Trends

Retail Channels (Section 4)

Ceramic and Stone Tile Retail Sales Trends
Home Center Channel
Hard Surface Flooring Retail Channel
Manufacturer Tile Sales Service Networks
Specialty Floor Coverings Store Channel

Installation Business (Section 5)

Ceramic and Stone Tile Installation Revenues
Installation Revenues by Type of Work and Building
Ceramic Tile Contractor Cost Structure and Profitability
Ceramic Tile Contractor Labor Situation
Installation Product Market and Leading Suppliers

Ceramic Tile Industry Competitive Environment and Profitability (Section 7)

Competitive Environment
U.S. Plant Profit Margins

World Markets and U.S. Exports (Section 8)

World Ceramic Tile Production and Major Producing Countries
World Ceramic Tile Exports
World Ceramic Tile Consumption
Leading Global Manufacturers
U.S. Ceramic Tile Exports

Scope and Methodology

SECTION TABLES AND DATA ANALYSIS

Section 1: U.S. Tile Market Trends, 1997-2026

Table 1-1: U.S. Dollar and Square Foot Tile Sales
Table 1-2: U.S. Dollar and Square Foot Ceramic Tile Sales
Table 1-3: U.S. Dollar and Square Foot Stone Tile Sales
Table 1-4: Ceramic and Stone Tiles Percent of Total U.S. Floor Coverings and Hard Surface Sales

Section 2: U.S. Source of Supply- Shipments and Imports, 1997-2021

Table 2-1: U.S Ceramic Tile Factory Shipments
Table 2-2: U.S. Ceramic Tile Imports
Table 2-3: Import’s Share of Total U.S. Ceramic Tile Sales
Table 2-4: Percent of Imports by Type of Cost- Product, Insurance and Freight, and
Tariff Charges
Table 2-5: Value of U.S. Ceramic Tile Imports by Major Country of Origin
Table 2-6: Quantity U.S. Ceramic Tile Imports by Major Country of Origin
Table 2-7: Average Value Per Square Foot Imported by Major Country of Origin
Table 2-8: Percent U.S. Ceramic Tile Supply for the Top Seven Countries of Origin
Table 2-9: U.S. Imports of Agglomerated Stone Tiles

Section 3: U.S. End-Use Market Purchases, 1997-2021

Table 3-1: U.S. Ceramic Tile Purchases by End-Use Market
Table 3-2: Percent Total Ceramic Tile Purchases by End-Use Market
Table 3-3: U.S. Stone Tile Purchases by End-Use Market
Table 3-4: Percent Total Stone Tile Purchases by End-Use Market
Table 3-5: Builder Purchases Per Housing Unit Completed

Section 4: U.S. Retail Channels, 2007- 2021

Table 4-1: U.S. Ceramic and Stone Tile Retail Sales by Channel
Table 4-2: Percent Total Ceramic and Stone Tile Retail Sales by Channel
Table 4-3: Floor & Decor Tile and Natural Stone Sales
Table 4-4: The Tile Shop Tile Sales
Table 4-5: Share of U.S. Retail Ceramic and Stone Tile Sales by Company

Section 5: U.S. Installation Business, 1997-2021

Table 5-1: U.S. Ceramic Tile Installation Revenues and Revenues Per Square Foot Installed
Table 5-2: Number and Revenues of U.S. Ceramic Tile Contractors
Table 5-3: Percent Total Construction Revenues by Type of Building
Table 5-4: Percent Total Construction Revenues by Type of Work
Table 5-5: U.S. Ceramic Tile Contractor Employment and Labor Costs
Table 5-6: U.S. Interior Stone Work Installation Revenues

Section 6: Factors Driving U.S. Demand, 1997-2021

Table 6-1: U.S. Building Construction Spending
Table 6-2: U.S. Housing Construction Trends
Table 6-3: Square Feet of New U.S. Housing Constructed
Table 6-4: U.S. Existing Home Sales
Table 6-5: U.S. Residential Kitchen and Bathroom Installations
Table 6-6: Other Factors Driving Residential Demand
Table 6-7: U.S. Nonresidential Building Construction Spending by Building Type

Section 7: U.S. Plant Profitability and Market Competitive Environment, 1997-2021

Table 7-1: Number, Revenues, and Profit Margins of U.S. Ceramic Tile Plants
Table 7-2: U.S. Ceramic Tile Plant Labor Situation
Table 7-3: U.S. Input and Output Price Trends
Table 7-4: Market Share for Leading U.S. Ceramic Tile Manufacturers and Marketers
Table 7-5: Mohawk’s Global Ceramic Tile Sales and Profitability and U.S. Sales

Section 8: World Markets and U.S. Exports, 2007-2021

Table 8-1: World Ceramic Tile Production and Top Ten Producing Countries
Table 8-2: Ceramic Tile Consumption for The Top Ten Markets
Table 8-3: Ceramic Tile Exports for Top Ten Supplying Countries
Table 8-4: U.S. Ceramic Tile Exports
Table 8-5: Value of U.S. Ceramic Tile Exports for The Top Five Countries of Destination
Table 8-6: Production for Ten Leading Global Ceramic Tile Manufacturers

ABSTRACT FOR THE CATALINA REPORT ON CERAMIC AND STONE TILE

SUMMARY OF MAJOR FINDINGS

U.S. ceramic and stone tile sales could reach $5.6 billion and 3.9 billion square feet during 2021.  Sales could increase by 5.8% in dollars and 8.7% in square feet.  Ceramic tile is expected to outpace the growth trends of stone tile.  Sales growth is benefiting from a healthy builder market and a strong residential replacement market.  Digital printed designs also offer ceramic tile buyers stone, wood, and other looks, and large format tiles offer buyers a wider array of applications such as countertops.  These higher-end products are more likely to be manufactured in domestic plants since foreign-based competitors have made significant investments in U.S. production capacity.  Foreign-sourced products, however, continue to compete at the lower end of market as average import prices decline.  This has put pressure on overall ceramic tile prices.  Currently, domestic manufacturers are losing share to low-cost producers located in India, Malaysia, and Thailand, as well as producers located in Spain.  Ceramic and stone tile sales are projected to increase about 4.0% annually in dollars, and some 3.0% in square feet over the next five years.  Sales are projected to continue to benefit from a strong housing market and a recovery in commercial markets as the economy rebounds from the pandemic-induced recession.

CERAMIC AND STONE TILE MARKET TRENDS

Catalina Research uncovered these trends in our annual market review on the U.S. ceramic and stone tile industry.  The report covers U.S. sales in dollars and square feet.  Catalina has calculated ceramic and stone tile’s position in the U.S. floor coverings and hard surface flooring markets.  Catalina also conducted a comparative analysis of ceramic and stone tile prices.  The report consists of 34 pages of Executive Summaries and analysis, and 47 data tables.

SOURCE OF SUPPLY

A separate section evaluates U.S. shipments and imports.  Catalina also estimated the market for porcelain and ceramic tiles and floor and wall tiles.  Import shipments are tracked by country and Catalina calculated the share of U.S. tile sales by country of origin.  There is also an analysis of tile pricing by country of origin, as well as insurance, freight, and tariff costs faced by importers.  In addition, Catalina reviewed the product strategies of the major competitors including the introduction of digitally-designed stone and wood looks, and investments in new U.S. production capacity.

END-USE MARKETS AND FACTORS AFFECTING DEMAND

Ceramic and stone tile sales are provided for residential and nonresidential markets and for new construction and remodeling markets.  End-use market trends are correlated with U.S. housing demand, new home characteristics, kitchen and bathroom remodeling projects, nonresidential construction spending, mortgage interest rates, and other economic indicators to uncover the factors driving demand and provide insights into the direction of domestic sales in 2021 and beyond.

DISTRIBUTION CHANNELS AND CONSUMER DEMOGRAPHICS

Ceramic and stone tile distribution is analyzed by type of outlet.  The specialty floor covering store, home center, and tile showroom channels are evaluated to indicate the shifts in retail sales channels.  The market shares of the leading retailers are evaluated.  In addition, the tile contractor business is analyzed by type of building and by type of work.  Contractor costs and profitability are evaluated as well.

WORLDS MARKETS AND U.S. EXPORTS

Catalina analyzed world output, and the tile market in major producing and consuming countries.  The manufacturing base and domestic demand were reviewed for the Chinese, Brazilian, Indian, Italian, Spanish, Vietnamese, and other markets.  Catalina also included ceramic tile production for 10 leading global manufacturers.  U.S. exports are analyzed by major country of destination.

COMPETITIVE ENVIRONMENT AND PLANT PROFIT MARGINS

In addition, Catalina Research examined the cost structure and profitability of U.S. ceramic tile plants.  Data trends are compiled for material and labor inputs.  Catalina supplemented industry data with sales of 8 leading U.S.- and foreign-based manufactures.  Catalina used this data to calculate leading supplier market shares.  Catalina reviewed company products, manufacturing and distribution, capital investments, and acquisitions to uncover competitive strategies.  Executives are urged to review the growth- and profit-oriented strategies of leading worldwide ceramic tile manufactures and compare their company’s own performance to the industry averages.

Date: April 2021 Report Number: FC110 Price: $3,895.00

To order or receive more information about this report, contact out Sales Department @ (561) 988-0853 or e-mail: sales@CatalinaReports.com.