Ceramic, Porcelain and Stone Tile

EXECUTIVE SUMMARY CONTENTS

U.S. Ceramic, Porcelain and Stone Tile Market Trends (Section 1)

U.S. Ceramic and Porcelain Tile Source of Supply (Section 2)

Ceramic, Porcelain and Stone Tile End-Use Markets and Factors Driving Demand

(Sections 3 & 5)

U.S. Ceramic, Porcelain and Stone Tile Installation Business (Section 4)

Ceramic and Porcelain Tile Industry Competitive Environment & Manufacturer Profitability (Section 6)

U.S. Ceramic and Porcelain Tile Export Shipments (Section 3)

Outlook

Scope and Methodology

Section Tables and Data Analysis

Section 1: U.S. Tile Market Trends, 1997-2031

Table 1-1: U.S. Dollar and Square Foot Tile Sales

Table 1-2: U.S. Dollar and Square Foot Ceramic and Porcelain Tile Sales

Table 1-3: U.S. Dollar and Square Foot Stone Tile Sales

Table 1-4: Ceramic, Porcelain and Stone Tiles Percent of Total U.S. Floor Coverings and Hard     Surface Sales

Section 2: U.S. Source of Supply- Shipments and Imports, 1997-2026

Table 2-1: U.S. Ceramic and Porcelain Tile Factory Shipments

Table 2-2: U.S. Ceramic and Porcelain Tile Imports

Table 2-3: Imports’ Share of Total U.S. Ceramic and Porcelain Tile Sales

Table 2-4: Percent of Imports by Type of Cost- Product, Insurance and Freight, and

Tariff Charges

Table 2-5: Value of U.S. Ceramic and Porcelain Tile Imports by Major Country of Origin

Table 2-6: Quantity U.S. Ceramic and Porcelain Tile Imports by Major Country of Origin

Table 2-7: Average Value Per Square Foot Imported by Major Country of Origin

Table 2-8: Percent U.S. Ceramic and Porcelain Tile Supply for the Top Seven Countries of Origin

Table 2-9: U.S. Imports of Agglomerated Stone Tiles

Section 3:  U.S. End-Use Market Purchases and Exports, 1997-2026

Table 3-1: U.S. Ceramic and Porcelain Tile Purchases by End-Use Market

Table 3-2: Percent Total Ceramic and Porcelain Tile Purchases by End-Use Market

Table 3-3: U.S. Stone Tile Purchases by End-Use Market

Table 3-4: Percent Total Stone Tile Purchases by End-Use Market

Table 3-5: Builder Purchases Per Housing Unit Completed

Table 3-6: U.S. Ceramic and Porcelain Tile Exports

Table 3-7: U.S. Ceramic and Porcelain Tile Exports for the Top Three Countries of Destination

Section 4: U.S. Installation Business, 1997-2026

Table 4-1: U.S. Ceramic and Porcelain Tile Installation Revenues and Revenues Per Square Foot Installed

Table 4-2: Number and Revenues of U.S. Ceramic and Porcelain Tile Contractors

Table 4-3: Percent Total Construction Revenues by Type of Building

Table 4-4: Percent Total Construction Revenues by Type of Work

Table 4-5: U.S. Ceramic and Porcelain Tile Contractor Employment and Labor Costs

Table 4-6: U.S. Interior Stonework Installation Revenues

Section 5: Factors Driving U.S. Demand, 1997-2026

Table 5-1: U.S. Building Construction Spending

Table 5-2: U.S. Housing Construction Trends

Table 5-3: Square Feet of New U.S. Housing Constructed

Table 5-4: Percent Total New U.S. Single-family Houses Sold by Sales Price

Table 5-5: U.S. Existing Home Sales

Table 5-6: U.S. Residential Kitchen and Bathroom Installations

Table 5-7: Other Factors Driving Residential Demand

Table 5-8: U.S. Nonresidential Building Construction Spending by Building Type

Section 6: U.S. Plant Profitability and Market Competitive Environment, 1997-2026

Table 6-1: Number, Revenues, and Profit Margins of U.S. Ceramic and Porcelain Tile Plants

Table 6-2: U.S. Ceramic and Porcelain Tile Plant Labor Situation

Table 6-3: U.S. Input and Output Price Trends

Table 6-4: Market Share for Leading U.S. Ceramic and Porcelain Tile Manufacturers and Marketers

Table 6-5: Mohawk’s Global Ceramic and Porcelain Tile Sales and Profitability and U.S. Sales

August 2026

ABSTRACT FOR THE CATALINA REPORT ON CERAMIC AND PORCELAIN AND STONE TILE

SUMMARY OF MAJOR FINDINGS

The U.S. ceramic and porcelain tile sector is seeing some of the weakest sales in the domestic floor coverings market. Ceramic and porcelain tile sales are estimated to decline 9.0% to $3.7 billion and 11.7% to 2.6 billion square feet. The sales decline is being led by a drop in homeowner purchases and slowing commercial demand. Dollar sales, however, are benefiting from relatively strong price increases as importers pass through sharply higher tariff charges. U.S.-based manufactures performed better as tariff charges rose. Foreign-sourcing has also lost share as U.S.- and foreign-based competitors invested in domestic production capacity. Meanwhile, Italian and Spanish producers remain important sources of supply and continue to target the higher end of the market. These producers are taking advantage of demand from higher income households. Stone tile suppliers have also performed better then ceramic and porcelain tile suppliers since stone tile competes at the highest end of the market. 

CERAMIC, PORCELAIN AND STONE TILE MARKET TRENDS

Catalina Research uncovered these trends in our annual market review on the U.S. ceramic and stone tile industry. The report covers U.S. sales in dollars and square feet. Catalina has calculated ceramic and stone tile’s position in the U.S. floor coverings and hard surface flooring markets. Catalina also conducted a comparative analysis of ceramic and stone tile prices. The report consists of 10 pages of Executive Summaries and analysis, and 40 data tables.

SOURCE OF SUPPLY

Separate sections evaluate U.S. shipments and imports. Catalina also estimated the market for porcelain and ceramic tiles and floor and wall tiles. Import shipments are tracked by country and Catalina calculated the share of U.S. tile sales by country of origin. There is also an analysis of tile pricing by country of origin, as well as insurance, freight, and tariff costs faced by importers. In addition, Catalina reviewed the product strategies of the major competitors including the introduction of digitally designed stone and wood looks, and investments in new U.S. production capacity.

END-USE MARKETS AND FACTORS AFFECTING DEMAND

Ceramic and stone tile sales are provided for residential and nonresidential markets and for new construction and remodeling markets.  End-use market trends are correlated with U.S. housing demand, new home characteristics, kitchen and bathroom remodeling projects, non-residential construction spending, mortgage interest rates, and other economic indicators to uncover the factors driving demand and provide insights into the direction of domestic sales in 2027 and beyond. The tile contractor business is analyzed by type of building and by type of work. Contractor costs and profitability are evaluated as well. In addition, U.S. exports are analyzed by major country of destination.

COMPETITIVE ENVIRONMENT AND PLANT PROFITABILITY

In addition, Catalina Research examined the cost structure and profitability of U.S. ceramic tile plants.  Data trends are compiled for material and labor inputs. Catalina supplemented industry data with sales of 8 leading U.S.- and foreign-based manufactures. Catalina used this data to calculate leading supplier market shares.  Catalina reviewed company products, manufacturing and distribution, capital investments, and acquisitions to uncover competitive strategies. Executives are urged to review the growth- and profit-oriented strategies of leading U.S. ceramic tile manufactures and marketers and compare their company’s own performance to the industry averages.

CERAMIC AND PORCELAIN TILE EXPORT SHIPMENTS

U.S. exports are analyzed by major country of destination and share of domestic factory shipments.

Date: August 2026                          Price: $3,995.00 (Summaries in pdf, data tables in excel

Contents: 10 pages of summaries, 40 data tables

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