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Floor Coverings Industry Trends

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Publisher: Catalina Research Inc.
Report Number : FC 104
Published : October 2019
Pages : 38 Pages Executive Summaries, 75 Data Tables
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FLOOR COVERINGS INDUSTRY TRENDS AND END-USE MARKETS

Released October 2019

Catalina Research announces the release of the 2019 Catalina Report on Floor Coverings Industry Trends and End-Use Markets. This fact filled report provides the action-oriented executive with up-to-date information on carpet and area rugs, wood flooring, ceramic tile, LVT and other vinyl tile, vinyl sheet, other resilient flooring, stone flooring, and laminate flooring. Each page will assist the floor coverings executive benefit from changing consumer preferences, improve plant efficiency, penetrate end-use markets, exploit world market growth, and plan for 2020 and beyond.

Catalina Reports contain the timely data that allows users to evaluate market size, growth potential, profitability, market share, and the competitive environment. So turn to a Catalina Report when developing strategies to take advantage of a changing industry product mix; trends in the builder, residential replacement and nonresidential markets; world market opportunities; and strategies to increase market share and profitability.

The table of contents shows the significant data and information included in this report. Each section is summarized to clearly point to the pertinent industry trends. Look it over, fill out the order coupon and receive your Catalina Report promptly. You will find it a valuable planning tool.

CONTENT MATTER

U.S. FLOOR COVERINGS INDUSTRY TRENDS (1997-2024)
Market sales in dollars and square feet and average prices by product sector:

  • Carpet and area rugs
  • Wood flooring
  • Ceramic tile
  • LVT and other vinyl tile
  • Vinyl sheet
  • Other resilient flooring
  • Laminate flooring
  • Stone flooring
  • Country source of supply

U.S. INDUSTRY SHIPMENTS AND PRICE TRENDS (1997-2019)

  • Carpet and area rugs
  • LVT and other vinyl tile
  • Vinyl sheet
  • Other resilient flooring
  • Vinyl sheet and other floor tile
  • Ceramic tiles
  • Wood flooring
  • Laminate flooring

U.S. IMPORT AND EXPORT TRENDS (1997-2019)

  • International trade by flooring material
  • Imports’ share of U.S. sales
  • Import price trends
  • Imports by country of origin
  • Import tariff charges

END-USE MARKET PURCHASES (1997-2019)

  • Floor coverings purchases by market:
  • Home builders
  • Manufactured home producers
  • Residential replacement
  • New nonresidential
  • Commercial contract
  • Transportation equipment manufacturers
  • Share of flooring purchases by material by end-use market
  • Residential and nonresidential building construction spending

U.S RESIDENTIAL REPLACEMENT MARKET (1997-2019)

  • Purchases by flooring material
  • Share of total flooring sales
  • Share of residential improvements
  • Total U.S. housing demand
  • Existing home sales and prices
  • Homeowner spending for DIY/BIY purchases versus contractor purchases
  • Interest rates and personal income

U.S. BUILDER MARKET AND MANUFACTURERED HOME PRODUCER PURCHASES (1997-2019)

  • Purchases by flooring material
  • Share of total flooring sales/builder inputs
  • Purchases per home completed
  • Purchases per manufactured home
  • Average cost per square foot
  • Total square feet of new housing built
  • New home average size and price
  • Housing starts and permits

U.S. COMMERCIAL FLOOR COVERINGS MARKET (1997-2019)

  • Purchases by flooring material
  • Share of total flooring sales
  • Share of contractor inputs
  • Purchases for new construction
  • Purchases for remodeling projects
  • Distribution of remodeling spending purchases by contractors/property managers, Main Street commercial, and government
  • Construction spending by type of building
  • Transportation equipment market
  • Transportation equipment production

U.S. PLANT COST STRUCTURE, COMPETITIVE ENVIRONMENT, AND COMPANY MARKET SHARES (1997-2019)

  • Number of plants and shipments
  • Payroll and material costs
  • Profit margins
  • Material input price trends
  • Plant profitability by industry sector
  • Capital expenditures by industry sector
  • Top 10 company market shares
  • Soft and hard surface flooring company market shares
  • Sales and profit trends for six companies

WORLD MARKET TRENDS AND U.S. EXPORT SHIPMENTS (1997-2019)

  • World production by material
  • World production by leading country
  • U.S. share of world production and consumption
  • U.S. exports by material
  • Exports’ share of shipments
  • Exports by major country of destination

EXECUTIVE SUMMARY CONTENTS

Summary and Outlook

  • Market Size And Factors Driving Demand
  • Market Product Mix
  • Source Of Supply
  • Industry Profit Margins And Capital Expenditures
  • Competitive Environment
  • World Markets
  • Outlook.

U.S. Floor Coverings Market Trends (Section 1)

  • Summary Of Major Findings
  • Market Product Mix And Price Trends
  • Carpet And Area Rugs
  • Wood Flooring
  • Ceramic And Stone Tile
  • LVT And Other Vinyl Tile
  • Vinyl Sheet And Other Resilient Flooring
  • Laminate Flooring

U.S. Source Of Supply (Sections 2 and 3)

  • Summary Of Major Findings
  • Floor Coverings Sourcing By Country
  • U.S. Shipments And Pricing
  • U.S. Imports And Pricing
  • Major Foreign Sources Of Supply By Product
  • Tariff Charges And Usitc Actions

U.S. End-Use Market Trends (Sections 4)

  • Size And Growth Of End-Use Markets
  • Flooring Material Usage By End-Use Market

Residential Replacement Market Trends (Section 5)

  • Residential Replacement Purchases And Factors Driving Demand
  • Soft Versus Hard Surface Flooring Purchases
  • Hard Surface DIY/BIY Purchases

Builder Market Trends (Sections 6)

  • Builder Purchases And Factors Driving Demand
  • Soft Versus Hard Surface Flooring Purchases

Commercial Market Trends (Section 7)

  • Commercial Purchases and Factors Driving Demand
  • New Versus Commercial Contract Market
  • Soft Versus Hard Surface Flooring
  • Transportation Equipment Market

U.S. Manufacturer Profitability And Capital Expenditures (Section 8)

  • Industry Profit Margins
  • Profit Margins By Industry Sector
  • Capital Expenditures

Competitive Environment (Section 9)

  • U.S. Floor Coverings Competitive Environment And The Industry Leaders
  • Soft Surface Flooring Competitive Environment And Market Leaders
  • Hard Surface Flooring Competitive Environment And Market Leaders

World Markets And U.S. Exports (Section 10)

  • World Floor Coverings Market And U.S. Share
  • World Market By Flooring Type
  • U.S. Floor Coverings Exports And By Product
  • Exports By Major Countries Of Destination

Scope And Methodology

SECTION TABLES AND DATA ANALYSIS

Section 1: U.S. Floor Coverings Industry and Product Trends, 1997-2024

Table 1-1: Total U.S. Dollar and Square Foot Floor Coverings Sales
Table 1-2: U.S Floor Coverings Dollar Sales by Product Sector
Table 1-3: Percent Total U.S. Floor Coverings Dollar Sales by Product Sector
Table 1-4: U.S. Floor Coverings Square Foot Sales by Product Sector
Table 1-5: Percent Total U.S. Floor Coverings Square Foot Sales by Product Sector
Table 1-6: Average Value Per Square Foot of U.S. Floor Coverings by Product
Table 1-7: Share of U.S. Floor Coverings Dollar Supply by Country of Origin

Section 2: U.S. Floor Coverings Factory Shipments, 1997-2019

Table 2-1: Total U.S. Floor Coverings Factory Shipments
Table 2-2: U.S. Floor Coverings Dollar Factory Shipments by Product
Table 2-3: U.S. Floor Coverings Square Foot Factory Shipments by Product
Table 2-4: Average Value Per Square Foot of Floor Coverings Shipped From a U.S. Plant by Product

Section 3: U.S. Floor Coverings Imports, 1997-2019

Table 3-1: Total U.S. Floor Coverings Imports
Table 3-2: Imports’ Share of U.S. Floor Coverings Sales
Table 3-3: U.S. Floor Coverings Dollar Imports by Product
Table 3-4: U.S. Floor Coverings Square Foot Imports by Product
Table 3-5: Average Value Per Square Foot Imported by Product
Table 3-6: Imports’ Share of Dollar U.S. Floor Coverings Sales by Product
Table 3-7: Imports’ Share of Square Foot U.S. Floor Coverings Sales by Product
Table 3-8: U.S. Floor Coverings Dollar Imports by Major Country of Origin
Table 3-9: Tariff Charges’ Share of Total Dollar Imports by Flooring Product

Section 4: U.S. Floor Coverings End-Use Market Purchases, 1997-2019

Table 4-1: Dollar Floor Coverings Purchases by End-Use Market
Table 4-2: End-Use Market Purchases Percent Total U.S. Floor Coverings Sales
Table 4-3: Percent Total Carpet and Area Rug Purchases by End-Use Market
Table 4-4: Percent Total Wood Flooring Purchases by End-Use Market
Table 4-5: Percent Total Ceramic Floor and Wall Tile Purchases by End-Use Market
Table 4-6: Percent Total Resilient Flooring Purchases by End-Use Market
Table 4-7: Percent Total Laminate Flooring Purchases by End-Use Market
Table 4-8: Percent Total Stone Floor and Wall Tile Purchases by End-Use Market
Table 4-9: U.S. Spending on Residential and Nonresidential Building Construction

Section 5: U.S. Residential Replacement Market Analysis and by Flooring Type, 1997-2019

Table 5-1: Residential Floor Coverings Replacement Purchases and Share of Residential Improvement Construction Spending
Table 5-2: Residential Replacement Floor Coverings Dollar Purchases by Flooring Type
Table 5-3: Percent Total Residential Replacement Floor Coverings Dollar Purchases by Flooring Type
Table 5-4: Percent Total Residential Floor Coverings Spending For BIY/DIY Purchases Versus Contractor Purchases by Flooring Type
Table 5-5: U.S. Existing Home Sales
Table 5-6: Factors Affecting U.S. Housing Demand

Section 6: U.S. Builder Market Analysis and by Flooring Type, 1997-2019

Table 6-1: Builder Floor Coverings Replacement Purchases and Share of New Residential Construction Spending
Table 6-2: Contractor-Built Housing Floor Coverings Dollar Purchases by Flooring Type
Table 6-3: Percent Total Contractor-Built Housing Floor Coverings Dollar Purchases by Flooring Type
Table 6-4: Factory-Built Housing Floor Coverings Dollar Purchases by Flooring Type
Table 6-5: Percent Total Factory-Built Housing Floor Coverings Dollar Purchases by Flooring Type
Table 6-6: Floor Coverings Purchases Per New Housing Unit
Table 6-7: U.S. Housing Construction Trends
Table 6-8: Square Feet of New U.S. Housing Constructed
Table 6-9: Percent Total New U.S. Single-Family Houses Sold by Sales Price

Section 7: U.S. Commercial Market Analysis and by Flooring Type, 1997-2019

Table 7-1: Commercial Floor Coverings Purchases and Share of Non-Residential Construction Spending
Table 7-2: Percent Total Commercial Floor Coverings Purchases by Type of Buyer
Table 7-3: Commercial Floor Coverings Dollar Purchases by Flooring Type
Table 7-4: Percent Total Commercial Floor Coverings Dollar Purchases by Flooring Type
Table 7-5: Percent Total New Non-Residential Contractor Floor Coverings Dollar by Flooring Type
Table 7-6: Percent Total Commercial Contract Floor Coverings Dollar Purchases by Flooring Type
Table 7-7: U.S. Non-Residential Building Construction Spending by Type of Building
Table 7-8: Transportation Equipment Manufacturer Floor Coverings Dollar Purchases by Flooring Type
Table 7-9: Percent Total Transportation Equipment Manufacturers Floor Coverings Dollar Purchases by Flooring Type
Table 7-10: Transportation Equipment Production Trends

Section 8: Industry and Company Cost Structure and Profitability, 1997-2019

Table 8-1: Number and Revenues of U.S. Floor Coverings Plants
Table 8-2: U.S. Floor Coverings Plant Operating Ratios and Profit Margins
Table 8-3: U.S. Floor Coverings Plant Profitability by Product Sector
Table 8-4: Producer Price Trends for Major Material Inputs
Table 8-5: U.S. Capital Spending by Product Sector
Table 8-6: Operating Income Percent Sales by Company

Section 9: Company Sales and Market Shares, 2012-2019

Table 9-1: Share of U.S. Floor Coverings Supply for the Top Eight Competitors
Table 9-2: Share of U.S. Soft Surface Supply for the Top Six Competitors
Table 9-3: Share of U.S. Hard Surface Supply for the Top Six Competitors
Table 9-4: Company Sales Trends

Section 10: World Markets and U.S. Exports Shipments, 1997-2019

Table 10-1: Total World Floor Coverings Market and by Product Type
Table 10-2: Percent Total World Floor Coverings Market by Product Type
Table 10-3: U.S., China, and Europe Percent Total World Production
Table 10-4: Total U.S. Floor Coverings Exports
Table 10-5: Export’s Share of U.S. Floor Coverings Shipments
Table 10-6: U.S. Floor Coverings Dollar Exports by Product
Table 10-7: Export’s Share of U.S. Floor Coverings Dollar Shipments by Product
Table 10-8: U.S. Floor Coverings Square Foot Exports by Product
Table 10-9: Export’s Share of U.S. Floor Coverings Square Foot Shipments by Product
Table 10-10: Average Value Per Square Foot Exported by Floor Coverings Product
Table 10-11: Value of U.S. Floor Coverings Exports for the Top Six Countries of Destination

 

 

ABSTRACT FOR THE CATALINA REPORT ON THE FLOOR COVERINGS INDUSTRY TRENDS AND END-USE MARKETS

SUMMARY OF MAJOR FINDINGS

The $27.6 billion U.S. floor coverings market is beginning to benefit from a housing recovery. Demand could turn positive during the fourth quarter of 2019 since housing sales are increasing after a sharp drop in interest rates in the second and third quarters. Demand could strengthen further in 2020 due to rising builder confidence. The upturn in existing home sales in the second half of 2019 could also give a boost to the important residential replacement market. During 2019, however, growth was sharpest in commercial markets driven by spending on hospitality facilities, office buildings, and government projects. Hard surface flooring made significant inroads during 2019 due the surge in LVT sales and a sharp drop in wall-to-wall carpet sales. Ceramic tile is also a growing at relatively sharp rates. Meanwhile, rising tariff charges on Chinese-made flooring has contributed to stronger flooring price increases. This could cut into potential demand. Rising tariff charges have already adversely affected demand for wood flooring.

FLOORING SECTOR TRENDS

Catalina Research uncovered these findings in our in-depth report on U.S. floor coverings industry trends and an analysis of end-use markets. U.S. shipments, exports, imports, and price trends are evaluated for carpet and area rugs, wood flooring, ceramic tile, vinyl tile, vinyl sheet, other resilient flooring, laminate flooring, and stone flooring. Data is in dollars and square feet. Import sales are tracked by major country of origin, which uncover the inroads made by Chinese and other foreign-based manufacturers. Tariff charges are also investigated.

PROFIT MARGINS AND THE COMPETITIVE ENVIRONMENT

In addition, Catalina Research investigated the cost structure and profit margins of U.S. floor coverings plants. Data trends are compiled for material, labor, and capital inputs. As part of this analysis, Catalina Research compiled company sales and profit margins, and calculated company market shares. Market shares were also calculated for the soft and hard surface flooring sectors.

END-USE MARKET ANALYSIS

Catalina investigates the industry’s end-use markets in three separate sections: Residential Replacement Sales, Builder and Manufactured Home Producer Purchases, and Commercial and Transportation Equipment Markets. Each section evaluates end-use market sales trends, purchases by flooring type, share of total flooring sales, and floor coverings share of inputs for each end-use market. For example, Catalina examines flooring material’s share of total builder spending and the average value per square foot of flooring purchased. Existing home sales and household income are analyzed to evaluate the drivers of residential replacement demand. A similar analysis was conducted for the builder and manufactured home markets. In this section, Catalina analyzed new home completions, total square footage built, housing starts and permits to uncover opportunities in this market. For commercial markets, Catalina tracked flooring purchases for new construction and remodeling projects. Construction spending by type of building was analyzed as part of this process.

WORLD MARKET TRENDS AND EXPORT SHIPMENTS

A new section of the annual Floor Coverings Industry Trends report is an analysis of world floor coverings production. World production is segmented by flooring material and by major producing country. This section also analyzes U.S. manufacturer sales on world markets. Catalina calculated the importance of export shipments by flooring sector and by major country of destination.